the right idea

Digital marketing

Let us manage your marketing for you

In order to build momentum in your business, your marketing efforts need to be ongoing. While there is some value in running an occasional promotion, continuous marketing translates into continuous growth and interest in your brand. If new campaigns generate sales, then it stands to reason you should run campaigns consistently, to generate consistent growth …

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Case Study: Brand and website on a budget

Project value: $1500 Moving an idea from dream to reality is an exhilarating moment. A group of families in the Latrobe Valley came together in late 2022 with a dream to establish a new kind of church in town. The church would meet in homes, without a prominent building, and so they needed their website …

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6 Things you need to know about the new app Threads

There’s a new social media app called Threads…. and by all accounts it’s got some remarkable traction in its first week. Here’s some simple information to help you understand where it fits in. Who owns it? The app was created by the same people who own Instagram. That makes it a part of the Meta …

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5 Things ChatGPT thinks are confusing about setting up your own website

The creative industry has been rocked by the arrival of ChatGPT – the oh-so-mind-bogglingly powerful artificial intelligence chatbot released in late 2022. If you haven’t had a chance to tinker with it you really should! The software can answer questions written in everyday language, it can write poems, make jokes and argue a position on …

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Three things to consider when marketing your non-profit online

We’ve been lending a hand to a superb non-profit, serving some of the most needy citizens of a township on the edge of Cape Town, South Africa.  The project involved mapping out their website strategy – here are some big pictures thoughts around marketing your non-profit. #1  Be positive Donors want to support initiatives who …

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