the right idea

Firstly, you’ve got… the right idea.  Your business needs visibility online and a website is the best place to start.

If this was the late 90’s, your starting point would be the local library, under Dewey category 000 (computer science).  Fortunately, things have progressed somewhat and there are now a number of ways to get online that don’t require a degree.

It is worth noting as we begin, that all of these platforms require a bit of time and effort.  Each is a piece of software that does the heavy lifting of design and layout for you, but still requires you to get familiar with the tools themselves.

There are two broad approaches to platforms in 2022.  For simplicity’s sake we’ll look at the two big players WordPress and Wix. Both are purported to be coding-free design platforms, for building websites with a range of functionality add-ons available.  Each offer free tiers with limited functionality, and further functionality which can be purchased.

The second thing to note is that all of the good stuff costs money.  The marketing material is all about ‘free this’ and ‘no card required’ but don’t be fooled.  Soon enough you will try and add a cool feature and find yourself redirected to a ‘Go Premium’ paywall.  

A bit of background about each platform

WordPress

The OG, WordPress has been around since the early 2000’s.  You will need to upload the software to your hosting space.  Doing a full installation by yourself remains, by 2022 standards, quite a technical exercise.  However your website hosting company may well offer a feature whereby they install it for you on your domain.  Once it’s up, WordPress offers the most control over your website.  If you’ve got time on your hands to sift through a gazillion plugins, it probably delivers the most free functionality.

Wix.com

Wix is the new kids on the block.  Taking a different tack to WordPress by bundling the software and hosting on Wix’s servers.  This means there’s no fiddly installation required.  Their interface is very much drag and drop, and websites are built by adding pages and linking between them.  Where as WordPress requires that you setup website hosting first, Wix specifically doesn’t require it and it is probably simplest to register your domain name on their systems too.

Both of these platforms offer design templates to get you started, assistance with Search Engine Optimization (sometimes through plugins) and e-commerce functionality (which will cost extra) should you need it.

Things to consider when setting up a website for your business

  • Great photos matter.  If you’ve got great photos, you’re already halfway to a high quality end result.
  • Mobile first.  Most people are looking at your website on their mobile phones, most of the time.  You’ve got to make it look good on a small screen.
  • Beware of committing to regular blogging and posting.  There’s nothing that says neglect more than out of date blog posts on your home page.  Consider only including content that won’t age upfront, before you commit to a blog.  
  • Finally, if you need a striking online presence but don’t have the time to tinker, give The Right Idea a call.  Our team has been building top drawer websites, online stores and applications for years.  Building a website can be a fun, creative experience, but it takes time and effort that you might not have in your schedule.  We can help!